EXPERIENCE
THE FESTIVAL, DESIGNED
Proper Beach Club is a beachfront hospitality experience created in partnership with Proper Hotels, featuring a lounge designed by Kelly Wearstler Studio. Set within the festival grounds, the Beach Club offers panoramic views of the Main Stage where The Killers and Olivia Dean will perform, as well as views of the Pacific Ocean, complimentary all-day dining and premium beverages, and private spaces designed for an exceptional festival experience. Bringing together the design, elevated hospitality, and the creative culture that defines Proper.
PRIVATE ACCESS
Dedicated festival entrance for a seamless arrival experience.
BEACH CLUB ACCESS
Sun-drenched seating and a private viewing area with full-service attendants.
UNINTERRUPTED VIEWS
Positioned between the festival and the shoreline, with stage and ocean views in every direction.
FOOD & BEVERAGE
All-day complimentary offerings inspired by Calabra and Palma alongside local favorites.
EXCLUSIVE PROGRAMMING
DJ sets, wellness experiences, and partner activations designed for Beach Club guests.
CLUB CONCIERGE
Personalized support with transportation, reservations, and merchandise shipped home.
ACCESS
CHOOSE YOUR EXPERIENCE
PROPER BEACH CLUB WEEKEND PASS
$2250 PER PERSON | 2-DAY
- 2-Day festival admission
- Unmatched views of the Main Stage and the Pacific Ocean
- Complimentary all-day dining featuring selections from Santa Monica Proper's restaurants and local favorites
- Complimentary Proper cocktails and wellness beverage program
- Dedicated Festival Entrance with on-site storage and re-entry
- Beach Club access including tables and full service on the sand
- Private DJ sets within the Beach Club featuring Proper Presents favorites
- Private premium restrooms
- Complimentary charging stations
- Proper Beach Club Concierge, including festival merchandise shipped to your home and assistance with local reservations and transportation
- Preferred hotel offers
- Access to pre- and post-event programming at Santa Monica Proper (subject to availability)
PROPER BEACH CLUB DAY PASS
$1250 PER PERSON | SATURDAY OR SUNDAY
- Single day festival admission
- Unmatched views of the Main Stage and the Pacific Ocean
- Complimentary all-day dining featuring selections from Santa Monica Proper's restaurants and local favorites
- Complimentary Proper cocktails and wellness beverage program
- Dedicated Festival Entrance with on-site storage and re-entry
- Beach Club access including tables and full service on the sand
- Private DJ sets within the Beach Club featuring Proper Presents favorites
- Private premium restrooms
- Complimentary charging stations
- Proper Beach Club Concierge, including festival merchandise shipped to your home and assistance with local reservations and transportation
- Preferred hotel offers
- Access to pre- and post-event programming at Santa Monica Proper (subject to availability)
LOUNGE DESIGNED BY KELLY WEARSTLER STUDIO
PRICING ON REQUEST
- All Proper Beach Club Inclusions, plus:
- Access to the central Lounge designed by Kelly Wearstler Studio (open to Private Cabana and Cabana Lounge members only)
- Unobstructed views of the Main Stage and the Pacific Ocean from second floor
- Dedicated Festival Entrance on Santa Monica Pier, including access to the Pier Lobby Lounge (open to Cabana Lounge, Private Cabana, and Artist Guests only)
- Direct entry to the Beach Club from backstage
- Complimentary culinary offerings and beverage program from local favorites and Proper partners
- Dedicated Lounge servers and Concierge team
PRIVATE CABANA FOR 20 GUESTS
PRICING ON REQUEST
- All Proper Beach Club Inclusions, plus:
- Includes 20 guests per Cabana
- Unobstructed views of the Main Stage and the Pacific Ocean from second floor
- Dedicated Festival Entrance on Santa Monica Pier, including access to the Pier Lobby (open to Private Cabana and Artist Guests only)
- Direct entry to the Beach Club from backstage
- Complimentary selections from your favorite local market(s) stocked upon arrival
- Dedicated server and concierge staff throughout the Festival
- Access to the Cabana Lounge by Kelly Wearstler Studio
- Private transportation coordination to and from the Festival
- Access to Proper Presents programming and events at Santa Monica Proper (subject to availability)
- Access to wellness programming and amenities at Santa Monica Proper (subject to availability)
STAY WITH US
SANTA MONICA PROPER
Steps from the beach, minutes from the festival. Complete the experience with a stay at Santa Monica Proper, voted #1 Hotel in Los Angeles by Travel + Leisure.
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MEMBERSHIP
PROPER CLUB
A private membership club offering elevated fitness, restorative wellness, curated cultural programming, and exclusive access across Proper.
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PROGRAMMING
PROPER PRESENTS
Live music, morning wellness, late-night gatherings, and conversations worth having. Proper Presents is a multi-sensory series connecting guests and locals.
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RESTORE
PROPER WELLNESS
Recover with Proper. Recharge with Ammortal performance recovery, red light therapy, contrast therapy, and Ayurvedic healing at Surya Spa.
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